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Merchandise
Steak & Ale
The Steak & Ale branding project set out to resolve a previously inconsistent identity by evolving the brand into a cohesive visual system that reflects its essence and heritage. Inspired by classic English and Irish bar and grill aesthetics, the refreshed identity blends tradition with modern appeal. A comprehensive brand guideline was created to ensure consistent application across all touchpoints, strengthening recognition and enhancing the overall brand experience.
